Brand architecture and branding analysis

Brand architecture and branding analysis A brand is name, term, sign, symbol or design or a combination, intended to identify the goods or services of one seller and to differentiate them from those of competition American marketing Association 1960. A brand is name, symbol, logo, design or image or any combination of these, which is designed to identify product or service. Kotler et al, 1999 Brand distinguishes a companys product from its competitors and an identified product or service that closely satisfies customers needs and wants. Brand is an asset to a company and reflects the quality of customer service. Branding is all about the customers trust of the product or service and makes the segmentation easier for the company. The difference between a company and its competitors should be communicated by brand, because it makes a company unique. BMW, Toyota, Luis Vuitton, NEXT, Debenhams, Nike and Coca Cola are the well-known brands that command price premium and stimulate deep customers loyalty. Branding Branding is the collection of actual and emotional characteristics associated with a particular identified product or service that differentiates it from the rest of marketplace Hand-out notes by tutor Anthony smith Branding is an important aspect of marketing to build a strong image of a company. Mercedes Benz is an automobile brand that commands a premium with their engineering, performance, quality, customer service and after sales service. Toyota shares all these characteristics but still they were not positioned as premium in the customers mind. Toyota then created Lexus as a premium brand with the collaboration of both Toyota and Lexus shared engineering, design elements and customer service. How-to-branding.com Brand Architecture Brand architecture refers to the hierarchy of brands within a single company. It is the interrelationship of the parent company, subsidiary companies, products, and services, and should mirror the marketing strategy. Kompanigroup.com How an organization structures various products, services or other entities within its portfolio and how they relate to one another. Brandinstitue.com In the growing economy we can see different companies merging with each other and form the strategy for each of the targeted group in which every product can carry its own brand name. Good and clear brand architecture leads a company towards brand positioning and also helps to get sustainable competitive advantage. There are three different types of brand architecture strategies. Corporate/Monolithic Branding Strategy In this strategy company takes on a unified brand for all product categories and targeted market. This strategy creates simplicity, and cost deficiencies can be achieved as opposed to multi-branding architecture, in which a corporate brand plays a smaller role. Microsoft, Intel, Disney, CNN, SONY, Nike, Virgin and coca cola etc. are the best examples of corporate branding. Corporate banding makes the advertising easier for the company as they just advertise their name and slogan. . Coca cola is recognizable in every continent of the world through its red curved bottle and logo. SONY is a corporate brand as its name is attached to everything, from its DVDs to play station. The founder of SONY, Akio Morita, once said: I have always believed that the company name is the life of an enterprise. It carries responsibility and guarantees the quality of the product. Therefore corporate strategy leads a company to sustainable financial outcomes. Brandingstrategyinsider.com . Adhistry.wikispaces.com Google.co.uk Multi/Individual Branding Strategy Multi Brand Strategy refers to a marketing strategy under which two or more than two similar products of a firm are marketed under different brand names. Finance.mapsofworld.com It is very difficult for a brand to position itself in a diversified environment where the customers needs and wants are different. Therefore, company can fill different market segments through diversifying its product range. VW, PG, Unilever and Diageo are the best examples of multi branding. PG is the prime example, having a multiple shampoo brand to influence different customers, like head shoulder for dandruff, Pentene for healthy hear and Sassoon for professional saloon experience. Through multi branding a company can target more than one segment in the market and fill the price gaps. Multi branding is a good strategy but sometime it fails because of the poor management. Due to failure it could harm the family brand name. VW took many years to change the negative brand image of Skoda from the customers mind. Helen Meek. et al, 2001 Google.co.uk Endorsed Branding A brand that carries the endorsement of a source brand (the parent company). Brandbuild.eu Endorsements add integrity and assurance of the indorsed sub brand in customers mind without overpowering it with its own association. Endorsed branding is suitable for the company, using varied product portfolio, e.g. Nestle, Cadbury, Unilever etc. Nestle written on the Kit Kat, Cadbury written on Dairy Milk to provide credibility and assurance to the product. Some companies give independence to the endorsed brands like Unilever give freedom to the Heartbrands such as Feast, Magnum and Cornetto and they have their own marketing campaigns and target market. Some companies has firm relationship between company name and product, e.g. Ford does it with the model Mustang, people using either the brand name Mustang or the full name Ford Mustang. Google.co.uk Brand Elements Brand elements are those trademarkable devices that identify and differentiate the brands. There are certain elements of a brand, like names, logos, symbol, characters, slogans, design, features etc. some important elements are mentioned below. Kotler et al, 1996 Brand Name Name is the most significant element of the brand. This is the only part of the brand which should never be changed. It help customers to identify distinguish product from competitors. It is not necessary the brand name is associated with the company and can be different. But if the brand name is linked with the quality of the product either high or low, then all good must be of the same standard. MS is the prime example of providing quality products through St Michael Brand as one can see its tag on the cloths and food and household goods as well. Brand Image Brand image is fundamental way through which a customer recognises and believes a brand. It gives a company an identity and creates a better image in the mind of the customers. Brand image is unique that clearly reflects the image of the organisation and different from the competitors. To build a right image in the customers mind, the company must have to focus on brand identity. Brand Personality Brand personality is the goodwill of the brand. It is associated with the benefits and attributes of the brand. Brand personality is unique and long lasting; it is the emotional attachment of the consumers with the product, e.g. Sony and Panasonic, both are the giants of electronic sector, although both got same features, some peoples prefer one of the other because of their trust on the product by long time. Brand Association Brand association is the relative strength of consumers positive feelings towards the brand Lasser et al, 1995 Associations, according to Aaker (1991) represent the bases for purchase decisions and for brand loyalty. The way consumers perceive brand is a key determinant of long-term business-consumer relationships. Hence, building strong brand perceptions is a top priority for many firms today. Morris, 1996 It is the perception of the customers towards a brand attributes and quality. Brands can be associated with the name, colours, symbols, attitudes, expressions and sound etc. Mercedes Benz is associated with the luxury drive and excellent engineering, Nike with its Slogan, Nokia with its sound, and Coca Cola with its red colour, Colgate toothpaste with cavity protection and Microsoft with Bill Gates. Renault has launched a successful campaign for its model Clio and used the famous French footballer Thierry Henry and Sesame Steet in the Va Va Voom advertisement. This campaign resulting attract more male customers than females. This is how celebritys association to the brand benefits organisation. Kotler et al, 1996 Brand association gives the basis of buying and brand loyalty to the customers. Companies always try to associate their brands with the positive things to create good image of the product in the mind of customers. Brand association developed if the product is desirable, durable and satisfies the customers needs. Positive customers perception about the product makes a brand stronger. It is formed on the basis of Product attributes, Advertisement, Relevant price, Quality, Celebrity and big entity association, Competition and Display points. Brand positioning Positioning is the place in consumers mind that you want you brand to own. For example, Hallmark caring shared, and Disney Family Fun entertainment. Positioning is not what you do to a product; positioning is what you do to the mind of the prospect. Ries and Trout, 1981 Brand positioning is successfully built through continuous communication with the customers about the product to its targeted market, through advertisement, brand name and its packing. Brand positioning refers to the position in the customers mind, it does not relate to market position. Brand positioning is associated with the market segmentation. The right market segment is to be targeted for the brand positioning. Brand positioning is all about a customers perception about the product. There are certain ways for a brand to be positioned, e.g. offering specific benefits, targeting a specific segment, pricing and distribution. Brand positioning is an important concept in which a company can decide where it wants to position its brand in its field relative to competition. Brand positioning is a thinking that guides a company to build a relationship between the brand and customers. Brand positioning gives space in the customers mind, so the company become in the better position to control over its own brand image. Price and quality are the most common attributes are considered in the brand positioning. To get a good position in the customers mind the company introduce brand of a good quality with on competitive price. The quality of the product must be at least equivalent or better from the competitors. Quality perception is the most powerful element of the brand positioning. Once a company is successful in building a powerful perception of quality will result in building a powerful brand. Psychological element is dominant to some extent in building a quality perception as some peoples psyche is that the product with high price tag is of good quality. Communicating brands through their specific features is another way to position brands, e.g. Clinic all clear, Dare to wear Black or Pakistan and India surf excel is advertised as stain remover, Surf Excel hena. Culture is another strong aspect to the brand positioning. Different companies use cultural symbols to differentiate products from their competitors. Examples including, Air India advertise through Maharaja, Tata tea, Hamara Bajaj etc. Treedeuce.com Brand Extension Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brandexpress.net When a firm uses its brand in another product form, or even within another product class, then the firm is stretching the brand (also referred to as brand extension). Iain Ellwood Virgin is the good example of brand extension as they sell everything from records to airline travel, to cola drinks to wedding parties from clothing to cosmetic and computers. This is successful in brand extension because it has the ability to connect the customer directly and give them values. Many firms attempt to extend their brands but all the brand extensions are not suitable or desirable. An extended brand always works best in a top to down direction. It is always easy for a company to bring brand extension from relatively cheaper product line. Ralph Lauren and Gucci are the best example. Ralph Lauren extended from luxury clothing to jeans and bed linen while Gucci brand is extended from luxury clothes to oven gloves, cooking aprons and dog toys. An extended brand has a low introductory cost because the customers, traders and retailer are well aware of the product. Brand extension brings options to the customers through variety of products. If the product is of lower quality, will result in damaging in overall brand value. Iain Ellwood Caterpillar is one of the biggest non-sporting footwear companies in the world with its brand CAT. This is basically a construction and mining equipment manufacturing company that extended their brand in this potential segment. It was perceived that it is the biggest mistake of the caterpillar but the extension was a big success. Sometimes the brand extension, implemented incorrectly due to less understanding. LEGO is a Danish toy manufacturing company, decided to extend its brand and launched its own product line of cloths, watches and video games but it was ignored by its target market, that result half of its employee are redundant back in 2004. Kotler et al, 2001 Michelin and Goodyear are the French companies, famous for making rubber tyres and having a number of brand extensions. Michelin brand extensions are car and cycle related product, footwear and clothing, sports and leisure and personal accessories. On the other hand Goodyear becomes the partner of the Adidas to make a series of driving shoes. Kotler et al 2001 We can see normally financial services providers have not attempted to extend their brands, and only concern with their original market. On the other hand, there are too many non-financial service providers extended directly to the financial services. E.g. Tesco extended its market to Tesco banking and Tesco insurance. Benefits of branding To customers People buy brands, because they are well aware of the quality of the product and save time and efforts. Buying a branded product can give customers a peace of mind and credibility. Most of the branded products have warranty policies, which gives customers assurance of a quality product. Some big companies having product replacing policies, e.g. DeWalt a power tool manufacturing company, replace the product immediately in case of damage. To intermediaries/stakeholders There are certain benefits of branding to different stakeholders, that directly/indirectly effecting the organisation. Multinational organisations always have the strategy for social, environmental and economic issues. Companies contribute to the societies in which they operate. Brands follow government regulations to minimise any adverse effect to the environment. Employees always attract to innovative companies where learning opportunities are always there. Supplying goods directly to retailers, companies distribute goods through agents or distributers. Distributers get long-term agreements from the known brand companies. Retailer can get benefits from overall marketing campaign. Sustainable competitive advantage When two or more firms compete within the same market, one firm possesses a competitive advantage over its rivals when it earns (or has the potential) to earn a persistently higher rate of profit. Grant, 2002 It is very important for every organisation to be successful in long term. Effective corporate branding is certainly the main source of getting sustainable competitive advantage in the market. Worlds famous corporate brands do not sell products, they sell concepts, e.g. Coca Cola does not sell a soft drink, it sells enjoyment and Microsoft does not sells computers, it sells possibility. Brand designers create a corporate brand identity through promotional material and advertising campaign to establish a corporate identity. There are certain brand characteristics that lead a company to get sustainable competitive advantage. A well designed logo and a strong identity system can give a company an edge over its competitors. Brand Identity A unique set of brand associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers from the organisation members. Aaker, 1996 Brand identity is the way a company aims to identify or position itself or its product or service. Kotler et al, 1999 Brand identity is the first thing that a customer experience and plays a major role in getting a sustainable competitive advantage in the market. Brand attributes are is a bag of features that shows the personality of a brand and these attributes help to create brand identity. Brand identity is supported by emotional and unique elements and values, serve to distinguish the brand in the market, especially for progressively competitive environments, service organisations and recreational sectors. Brand identity creates a distinct identity that is very hard for the competitors to duplicate. The main elements to build a strong brand identity are human resources, organisational culture, organisational structure, stationary, company cards, company dà ©cor, packing, catalogue, market and innovation etc. Kotler et al, 1999 Brand loyalty Brand loyalty is considered as ultimate reward for a brand as it is another factor which leads a company to get a sustainable competitive advantage. Customers always prefer to buy those brands they are loyalty with, even though that is expensive and have close substitutes in the market. Apples iPod is a product to listen mp3/mp4 music, and the big electronic giants like Sony, Panasonic and so many other companies have same product with same features at the relatively low price than Apples iPod. Majority of the customers buy iPod just because they are loyal with the brand. Brand Equity Brand is a symbol of extremely precious part of legal property, that can control consumer behaviour and it also provides the protection of persistent future revenues to the firm. Brand equity is called the amount that is directly or indirectly accrues by these various benefits. Kapferer, 2005; keller, 2003 Companies invest huge amount of money to develop brand equity. Brands with high equity win the space in the market because of the uniqueness, reliable services and continuous and effective relationship with the customers. Stronger brand image takes a company to financial advantage through the brand equity. Brand equity leads a company to charge perineum prices for the product to raise their profit margin.

The Nature of Contracts in The Merchant of Venice Essays -- Merchant o

The Nature of Contracts in The Merchant of Venice   Ã‚  Ã‚  Ã‚  Ã‚  In Shakespeare’s play The Merchant of Venice there are two major contract’s made, a contract is any promise or set of promises made by one party to another for the breach of which the law provides a remedy. The promise or promises may be express (either written or oral) or may be implied from circumstances. The first contract in the play that I discovered is one between Portia and her father. Nerissa telling Portia :   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Your father was ever virtuous; and holy men at their   Ã‚  Ã‚  Ã‚  Ã‚  death have good inspirations: therefore the lottery,   Ã‚  Ã‚  Ã‚  Ã‚  that he hath devised in these three chests of gold,   Ã‚  Ã‚  Ã‚  Ã‚  silver and lead, whereof who chooses his meaning   Ã‚  Ã‚  Ã‚  Ã‚  chooses you, will, no doubt, never be chosen by any   Ã‚  Ã‚  Ã‚  Ã‚  rightly but one who shall rightly love. But what   Ã‚  Ã‚  Ã‚  Ã‚  warmth is there in your affection towards any of   Ã‚  Ã‚  Ã‚  Ã‚  these princely suitors that are already come?†   Ã‚  Ã‚  Ã‚  Ã‚  (Act i. scene i. 121-768) The nature of the contract between Portia and her father is as follows, Portia’s father state’s that all suitors must first select on of three caskets in order to marry her. The caskets are made of gold, silver, and base lead, all containing different messages. Only one of the three caske... The Nature of Contracts in The Merchant of Venice Essays -- Merchant o The Nature of Contracts in The Merchant of Venice   Ã‚  Ã‚  Ã‚  Ã‚  In Shakespeare’s play The Merchant of Venice there are two major contract’s made, a contract is any promise or set of promises made by one party to another for the breach of which the law provides a remedy. The promise or promises may be express (either written or oral) or may be implied from circumstances. The first contract in the play that I discovered is one between Portia and her father. Nerissa telling Portia :   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Your father was ever virtuous; and holy men at their   Ã‚  Ã‚  Ã‚  Ã‚  death have good inspirations: therefore the lottery,   Ã‚  Ã‚  Ã‚  Ã‚  that he hath devised in these three chests of gold,   Ã‚  Ã‚  Ã‚  Ã‚  silver and lead, whereof who chooses his meaning   Ã‚  Ã‚  Ã‚  Ã‚  chooses you, will, no doubt, never be chosen by any   Ã‚  Ã‚  Ã‚  Ã‚  rightly but one who shall rightly love. But what   Ã‚  Ã‚  Ã‚  Ã‚  warmth is there in your affection towards any of   Ã‚  Ã‚  Ã‚  Ã‚  these princely suitors that are already come?†   Ã‚  Ã‚  Ã‚  Ã‚  (Act i. scene i. 121-768) The nature of the contract between Portia and her father is as follows, Portia’s father state’s that all suitors must first select on of three caskets in order to marry her. The caskets are made of gold, silver, and base lead, all containing different messages. Only one of the three caske...

Hotel Reservation System

Online Hotel Reservation System Supervisor Mr. G. J. K. November 2012 Abstract Our project is carried out to develop a web-based application called Online Hotel Reservation System. The purposes of building the Online Hotel Reservation System are for guests to make online reservations and for hotel personnel to manage reservations, housekeeping matters and content of the web application. Problems with the current system which were discovered during business studies are time-consuming reservation process, ambiguity view of hotel condition, static content in online system and lack of housekeeping management system.The Online Hotel Reservation System is significant to optimize the potential of the system, which offer the speed and convenience of one-stop availability check, instant purchase and confirmation in reservation process. The system to be developed would also allow staff to manage housekeeping matters and update all data on the Internet, 24 hours a day, without involving a web d esigner. Research on this project is conducted by visiting the websites of various hotels and material on hotel reservation all from the internet.The methodology applied in developing this system is Waterfall Paradigm. In conclusion, this automated system is aimed to save time and money for users thus resulting in high profit to the hotel and better services to the customers. Hotels will need low maintenance cost to maintain the system. The system to be developed would also provide an economical way for the customers to do room or meal booking, or to obtain information. Contents Figures Tables Part1 INTRODUCTION 1. 1 PreambleThe online Hotel Reservation is developedfor COE 497 PROJECT 1 which is one of the final year courses offered in the Computer Engineering programme. The hotel referred to in this project is the KwamengaHotel located in Fumesua, Kumasi. After studying the current system for reservation at the hotel, it discovered that the system did not provide a way for hotel pe rsonnel to manage the content of the website. The content of the website is managed by the web designer. The system did not provide housekeeping feature for the housekeeper to keep track their daily work.Potential guests are also unable to view full picture of the room their going to reserve. The purposes of developing Online Hotel Reservation System for the hotel are to manage the online hotel reservation and contents of the hotel’s website. The application will be divided willbe divided into two core functions. The first function is developed for the online transaction via Internet, which is mainly used by the hotel’s guests whereas the second function is developed for the hotel’s staff to manage the content of the website and housekeeping matters in hotel.The guests may access the hotel’s official website to get information about the hotel, such as room rates, hotel facilities, location of hotel, and virtual tour on hotel rooms and to make the online h otel reservation that is room booking via the internet. Meanwhile, this application will enable hotel’s administrator to manage the online room reservation,online meal reservation, and housekeeping of hotel rooms. This application is aimed to provide solutions for current system in order to give better services to hotel’s guest.The application also will become a good tool for the hotel staff to manage the reservations, content of portal and housekeeping matters. 1. 2 Problem Statements The problems that influences the motives for creating a new system for the hotel are stated below a) Time consuming reservation process Online guests have to spend more time to confirm or guarantee their reservations b) Ambiguity view of hotel condition There is not much information provided in current system for guests to know the condition of the hotel that they are going to stay in. c) Static content for online systemThe content of their website is static and hotel personnel have no w ay to control content themselves. They are required to contact with system developer or programmer to update their website. d) Lack of housekeeping management system Current system did not provide feature to deal with housekeeping matters. 1. 3 Objectives * To develop an internet based system that results in significant competitive advantage for the hotel in a highly competitive market by effective advertising and promoting over the internet * To maximize the hotels sales and room occupancy by empowering customer to book their hotel rooms online. To support highly integrated processes and services that cross many business functions and reach out directly to the worldwide customers. * To provide improved services for existing customers while creating new business opportunities for the hotel. * To increase the productivity of the staff by automated shared information and simplified booking process. 1. 4 Scope In this project, an online room reservation, meal reservation, package reser vation, managements for reservations, management of system’s content and management for housekeeping is developed.The guest’s will use the online room reservation, meal reservation and package reservation facilities for room, meal and package booking respectively. Guests will use the application to get information for hotel and may have virtual tour on hotel rooms. The authorized hotel staff will access the ‘back office’ to manage room, meal, package reservation and maintain information about the hotel such as room rates and hotel specific offers. This system would also provide schedule for hotel housekeeping.For the online room reservation, the scope for the guest’s usage will be focused on the instant room reservation. Meaning that, the guest may reserve the room in advance. The guests may check for room availability and choose the room type they preferred. Guest’s booking will have an instant confirmation. Guests can guarantee their reserv ation by giving the credit card details in reservation form or by cash deposit. For online meal reservation, guest may reserve their meal from hotel’s restaurant in advance.They can view the set meal available in the restaurant online without calling to the restaurant. For the ‘back office’, the scope for staff usage will be focused on management works. They can manage the room, meal and package reservation by reading the reservation records made by the guest. Staff will have a complete control of the system’s contents through the ‘back office’. They can instantly update the hotel’s room description, availability, rates, news, special promotions and more at any time, at no cost.The housekeeping feature will be providing housekeeper a monthly schedule for their work. Housekeeper Manager may easily generate schedule from the system. This is for the reference of housekeeper in order to keep the hotel rooms’ clean every day. The onli ne Hotel Reservation System will upload to the server so that visitors can browse through this system via Internet. Meanwhile, hotel staff can access ‘back office’ via local area network to manage the system’s content, reservation and housekeeping. 1. 5 Contributions 1. 6 Expected Output Part 2 LITERATURE REVIEW

milfoil in the northwest essays

milfoil in the northwest essays In Northern Idaho weed infestations of lakes, rivers, and streams have been increasing over the last few years. Doug Freeland is the Northern Idaho expert on a particular type of underwater weed, milfoil, that is rapidly spreading through many freshwater sources in Idaho as well as the rest of North America. Freelands expertise has been used by Idaho counties, Washington counties, and the US Forest Service on the particularly nasty weed. Eurasian milfoil, or formally, Myriophyllum Spicatum L, comes from the Latin "mille" and "foille" meaning "thousand leaf." This is an accurate description of the weed; from a thin stem that rises from the bottom of lakes or rivers, many small, delicate green leaves about 2 to 5 inches in length emerge. The stem can continue to grow to the surface of the water and bloom a small flower above the surface for pollination. Eurasian milfoil spreads and grows quickly like dandelions in a lawn, but milfoil presents more of a problem than an eyesore. In some Washington lakes and streams, milfoil is a leading killer of native underwater plant life and native fish. Milfoils chemical processes are poisonous to most fish that try to feed on the plant and other plants cannot compete with its rapid growth. Milfoil has caused even more problems though. Swimmers have become tapped and drowned in some thickly grown infestations in Western Washington. Obviously, milfoil has become an ecological and s afety issue over the past few years. Doug Freeland has been heading the battle in Northern Idaho to control the weed. Milfoil spread is due mostly to humans because boat bottoms, boat motors, fishing equipment, and other water craft catch the milfoil spores or pieces of milfoil and can easily spread the weed to a different body of water. There is a possibility of natural spreading of the weed; for example, spores could attach to the bottom of a duck that flies to another lake or stre ...

Research Paper on Child Abuse

Research Paper on Child Abuse Child abuse is a basic issue which needs to be discussed in great depth with right dimension. Child abuse can not be distinguished on the basis of age, sex, race or religion. Any children for any reason can be victimized at any time. Today parents and children are facing this problem. The fear is some one intentionally or unintentionally is hurting the child by some or other way. This person can be any one among the whole lot of social groups. He/she may be from the family, friends, neighbors, teacher or any one else. There are many key factors that have initiated the writing the research paper on child abuse. People today are not financially established. They force their children to earn from the toy playing age. Here child in his innocence become the victim of child abuse very easily. So for public awareness we need writing research paper on child abuse. Today people need research paper on child abuse so that they could protect their children from child abuse. There is no better way to expose the child abuse but write a research paper on child abuse. Writing research paper on child abuse is the only way by which we can let the people know about Child abuse. That is why today there is strong need of writing a research paper on child abuse. People are willing to know more and they take interest in reading research papers on child abuse. Research paper on child abuse will tell the people what is the intensity of child abuse, what are the types of child abuse and how do these exhibit different behaviors. Research paper on child abuse will uncover some common abuses as emotional, sexual and physical. Emotional child abuse includes mental torture or verbal abuse by using words that may hurt their self respect. Physical child abuse includes harming a child in a way that hurt their body physically. The abuses include the beating, burning, hitting, and kicking the child. Sexual abuses include rape or any sexual exploitation. This is very common abuse today. Most of the baby sitters or day care people are found involved in this kind of abuse as well. For the prevention of child abuse, we need to research on child abuse and to write research paper on child abuse.   If you need some help in writing child abuse research paper, our company is here to help you out in research paper on child abuse. We guide you how to write a good research paper when you are thinking to write a child abuse research paper. Start research paper on child abuse by writing good research paper that tells what the child abuse is. Research paper on child abuse should include the complete and comprehensive definitions of the child abuse. Research paper on child abuse should also include some historical perspective. After that you should read some research papers on child abuse and should collect some statistical data. Furthermore child abuse research paper should explore the types of the abuse which a child faces in daily life. Research paper on child abuse should give the details of the impact for a particular abuse on the personality of children.   Finall y your child abuse research paper should include some prevention techniques in which you should do a research paper on child abuse topics and mention some prevention techniques in you research paper on child abuse. We help you to write a research paper on child abuse. Whether you need a custom child abuse research paper or you want to buy a research paper on child abuse; CustomWritings.com   deliver you custom child abuse research papers in APA style, MLA research paper on child abuse. We are always here to support you.

Science Fiction and Film Essay Example | Topics and Well Written Essays - 2000 words

Science Fiction and Film - Essay Example The two films The Matrix and Contact display evidence that the above claim is true. Two of the greatest messages of The Matrix is the loss of individuality and the threat of knowledge - the two categories that John Baxter is convinced comprises of the entire science fiction genre. The premises of The Matrix is that human beings are kept in pods, feeding the machines as though they were batteries, while being given memories and experiences that are purely mental, as opposed to physical, which is a huge aspect of the human experience. While the human beings in the Matrix may appear to be individuals, living their lives and doing their own thing, they are all in the same situation in the real world. They are nude bodies, sleeping in pods, being fed memories while being completely unaware of this. There is no individuality in this film. The twist in The Matrix is that there are hundreds of people that are â€Å"free† from this imprisonment and understand what happened to them before they were able to be freed. Neo, Trinity, and Morpheus, to name a few, are among those that were lucky enough to be freed from the battery emporium of the machines. No longer connected to the contraption that feeds their minds memories that are not actually real, these people define what it means to be individuals. As they now have no part of what makes the other people lose their individuality, they act as a comparison/contrast against those that are still connected to the machines. The Matrix is a great example of what it means to be lacking individuality due to the fact that it also offers glimpses of the other side of the argument. Although the goal of the characters in The Matrix involves freeing themselves and others from the grasp of the machines, another goal can be seen as gaining back their individuality. The digital self that every human being sees is the individuality and uniqueness that they would have if the machines

Strategic Leadership - Case Study Example | Topics and Well Written Essays - 1000 words - 1

Strategic Leadership - - Case Study Example Routines Creation of the Central Research Laboratory enabled 3M to learn outside its defined domain by looking on opportunities generated by both external demand and internal capacity (Bartlett & Mohammed 3). Substantial organizational slack manifested through the policy encouraging researchers to spend up to 15% of their time pursuing projects of interest to them (Bartlett & Mohammed 4). Identifying and developing innovations arising from projects even when no large market potential was evident (Bartlett & Mohammed 4) Continued organic growth and spurning off of new groups, divisions and products strengthened 3M through increased product variation. Culture Creativity was encouraged via institutionalized individual entrepreneurship (Bartlett & Mohammed 2) Informal recognition given to maverick employees through semi-legend stories that were circulated in the company to encourage individual persistence and commitment to innovation (Bartlett & Mohammed 5). Tolerance for what McKnight referred to as â€Å"well-intentioned failure† and risk taking was encouraged as shown by management supporting those who were involved in failed projects quickly move on to something new (Bartlett & Mohammed 5). 3M has been able to retain its market leadership through technological innovation, market responsiveness and institutionalized entrepreneurship. Entrepreneurship by its very nature is characterized by high risk and possibility of failure. Therefore it is necessary to have a management that encourages employees to innovate through incentives, and giving them time to actually pursue these innovative projects. Innovation requires research, which is resource intensive, therefore the company needed to ensure that these resources are available by making huge investments in R&D such as in the development of the Central Research Laboratory. However, we must note that this is a business where the ultimate goal is to maximize on shareholder return. Thus giving each of these innovative divisions a clear set of corporate financial performance targets ensures that they self-monitor themselves, by investing only in those products that show promise of a return. If say, 3M lacked this form of financial targets for each of its divisions we would probably see some divisions becoming less accountable than others. Is 3M an â€Å"innovation factory,† or does it work by a different model? And are those at 3M â€Å"T-shaped†? 3M is an innovation factory because we can identify within it the four intertwined work practices that characterize such a factory namely: capturing good ideas (3M spans multiple markets with multiple business units), keeping ideas alive (3M has a database containing over 25 years of information on hundreds of projects), imagining new uses for old ideas (3M encourages cross-functional interaction among all its divisions) and putting promising concepts to the test (3M encourages development of innovations from projects ev en when no large market potential is evident) (Hargadon & Sutton 324). The staff at 3M is T-shaped. This is so because we can identify several of the approaches highlighted by Hansen and von Oetinger as necessary for an organization to have so that its staff can effectivel be T-shaped. Firstly, we see that 3M constructed a facility at Austin, Texas whose specific purpose was to facilitate cross-functional interaction and encourage teamwork (Bartlett & Mohammed 12) which is line with the formalization of cross-unit